Sitly
Sitly came to fruition from the founder’s personal struggle to arrange childcare. Today Sitly is the largest babysitting marketplace in the world. In its further growth and expansion, Sitly called upon our team at Positivity Branding to redefine its strategy and redesign the Sitly brand identity.
In addition to the newly crafted and custom-made Sitly logo, our team created the “S” as a key visual device that works hard to connect parents and babysitters. Supported by a refreshing and joyful color palette, a very ownable and recognizable font, and some solid layout principles, Sitly now radiates confidence and trust in a fun and approachable way.
To complement this new expressive, dynamic and versatile visual identity, our creative team created a unique set of illustrations.
Designed while working at Positivity Branding.
Client
Sitly
Scope
Brand identity
UX / UI
