King Kraft
A Brew with a Tale - Teaming up with Sheraton Kraków, I dove into creating King Kraft, a beer brand that's all about Kraków's legends. It's not just beer; it's a tribute to the city's rich folklore, designed to delight guests and locals with a taste of tradition and history.
My role
I was responsible for the project from start to finish, including: concept, naming creation, logo design, hand drawn illustrations, layout of the labels, preparing the files for print and overseeing the printing process.
Client
Sheraton Grand Kraków*****
Scope
Naming
Label design
Illustrations
Legends on Labels
Each of the seven King Kraft labels is a piece of art, hand-drawn to bring an old Kraków legend to life. Every label tells a different story, using colors and sketches that take you back in time. It's a blend of art and ale that turns each bottle into a collector's item.
mockup by by pmvchamara on Freepik